“Apparently, McDonald’s didn’t realize something everyone else did, namely that the “I’d hit it” slogan adorning a banner ad means “I fancy it sexually” in the language of its target audience, and that the slogan sounds somewhat strange in the context of hamburger advertising.”
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Holy shit, that is hilarious! I wonder if this was a joke from some dudes in advertising that went a little too far. Look, its obvious that McDonald’s is trying to attract a hip “urban” customer base (I mean did you see the “I’m Lovin’ it” campaign), but this is ridiculous. This is what editors are for Ronald McDonald.